But its stock has shot up as much as 1,800% - that's not a typo - since the beginning of the year. It's still a struggling retailer facing an uncertain future against the rising tide of online shopping. GameStop itself hasn't fundamentally changed in the past month. Last week, on Thursday alone, GameStop's stock hit all-time highs of $492.02 per share, only to drop by more than half a minute later. Jaime Rogozinski, the apparent founder of the Reddit community at the heart of all this, told The Wall Street Journal it's like 'a train wreck happening in real time.' Keith Gill, the trader in the Reddit community who helped kick off the battle, told the paper he 'didn't expect this.' 1, by more than 30%, many Reddit users say they're buying more GameStop stock, convinced it'll rocket even higher. That led the stock to rocket up, and then swing wildly.Īnd though the share price dipped on Monday, Feb. Wall Street had bet heavily that the company would fail, but as the price kept going up, investors were forced to reset their wagers. GameStop's shares rocketed higher than ever expected in the past couple weeks, and all because activity among social media investors began pushing it up. Now some of those gamers are rich after buying GameStock's stock and encouraging their friends on Reddit to buy it too. Many of today's adults spent their youths in GameStop stores.